Friday, February 29, 2008

More Oman Air



Doesn't the logo on the plane look like it's all gold?

Sunday, February 24, 2008

Oman Air's new logo and colors



Oman Air unveiled it's new corporate identity today. I can't put my fingers on it, but I just don't like it. I don't understand it. What's this new color, what's it got to do with Oman? And what's with this new logo that's vaguely similar to Gulf Air's falcon. They say that it's a "contemporary rendition of frankincense smoke." With wings? And why in the world would you want smoke painted on an air plane? Nothing symbolizes Oman like the Omani khanjar. Oman Air's old logo was probably the ugliest khanjar ever. All they had to do is update the logo with a funkier khanjar and change the colors to something more contemporary.

The Oman Air website hasn't been updated yet with the new "corporate identity".

Old (ugly) logo:






What do you think of this branding?

Update (25/02/08):

1. Arun Rajagopal was part of the team that worked on some aspects of the rebranding. You can read about it on his blog.

2. The logo was done by TBWA's local team in Oman, TBWA/ZEENAH. The aircraft color scheme was designed by Airbus Industrie. The first plane with the new logo and colors is to arrive today. I think they should have waited till the plane arrived to do the launch instead of doing a launch at the Shangri-La.

3. According to Oman Air's press release:

The new logo — a gold and silver swirl — represents the contemporary rendition of frankincense smoke. Much sought after by the world since ancient days, Omani frankincense is one of the most powerful and evocative expressions of the nation’s vibrant history, culture, heritage and people. Gold represents excellence and achievement and embodies the timeless traditions and the bountiful natural wealth of Oman. Silver represents the enduring and vibrant heritage of Oman, which has been reflected in intricate and exquisite silver artifacts such as the khanjar, jewellery and more.

The turquoise blue: "Symbolic of the infinite blue of the sky and sea, turquoise blue denotes the legendary hospitality and welcoming nature of Oman to travelers since ancient days."

Update 2:
From the Filton Airfield Enthusiasts blog, a picture of the first Oman Air plane with the new colors as it left Air Livery after undergoing the repaint. Interestingly, according to the blog the plane arrived there on the 16th of this month, so a repaint takes about a week.

Saturday, February 23, 2008

Briefly

In the two months that this blog was offline:

- I sold my trusted and beloved car of 9 and a half years (the one that I didn't give up on even when it was almost made into a pancake) and bought a used Land Cruiser. I sold it to the first guy who made an offer on it for 2.5K. Six weeks later I found out that the dude had sold it for 3.3K. Oh well, no regrets. I wish the guy driving it all the best.

- Went to Al Nahdha Resort & Spa for eid. Not bad at all, except for the horrible location. I liked the rooms. The food was quite good. I like the idea of having bicycles thrown around all over the place for the guests to use to get around or exercise, but the bikes were in pretty bad shape from the humidity. There were no children's activities available at all. And worst of all, the pool wasn't heated so not only was there nothing for Faisal to do, he couldn't swim either. With a little work this place could turn into a really great weekend retreat kind of place. Maybe they should lower their price a little though.

- I answered some of life's most difficult questions like "plasma or LCD", "curtains or blinds", "gas or electric", and other really perplexing and time consuming questions.

- I gained new knowledge, like for example I now know that all the transport companies that people use to bring furniture from Dubai like Road Runner Transport, are in fact not insured for any damage that they do to the furniture you buy with your hard earned money. Unless the damage was caused by an accident.

- I also learned the hard way that although Serta have the slogan "We make the world's best mattresses" and hang a giant poster in their store which says "Our customers are our most valuable asset", the people who run the company's operations in Oman and the UAE (Dubai Furniture Manufacturing Co) are assholes and don't give a damn about you once you've swiped your credit card and signed on the dotted line.

- I booked some time off from work in January for the purpose of moving into the house, but ended up instead traveling to Paris and Frankfurt. Paris is my favorite city in the world, but it actually sucked being there in the cold of January when all I could think of was home. On the plus side, massive sales everywhere so I picked up just about a year's supply of clothes for Faisal from Galleries Lafayette and lots and lots of brownie points for the Mrs from Gucci (50%) and Louis Vuitton (never on sale).

- I was away on our 5th wedding anniversary :(

- I got examined by a Professor of Neurology in Germany who told me that neurologically I have nothing wrong with me and then advised me "don't take medicine, and stay away from doctors". Fine advice indeed.

- We drove up and down town so many times that I put close to 8000KM on the car in the two months since I bought it. With it's thirsty V8 engine, I sometimes have to fill up the Land Cruiser every third day.

- Despite the above, we still haven't finished furnishing our house. We've still not found a sitting room set which we can satisfy our taste and still fit our budget. We have a dining room without chairs (didn't like the ones BoConcept was displaying with it and thought we'd find something nicer at IDdesign here, but the ones at IDdesign don't match in color). We're also looking for a carpenter to do the two person desk for the office, but that's another story.

- By some freak coincident I found myself on the jury of a major award thing which is going to be announced soon. (I'm not sure I can talk about it just yet).

- We went to the Desert Nights Camp for V day. It's supposed to be a luxury camp in the Wahiba sands. I liked the concept. The tented rooms were really well set up. But the whole experience was a bit lacking- "Wahiba Lite", I guess. The food was a huge let down. Like Al Nahda, I think with a little more work they can turn this project into something much better. They should add more activities and make it into a more authentic experience.

Yeah, it's been quite busy around here lately :)

Friday, February 22, 2008

... and we're back

Coming to you from our brand new home which we have finally moved into last night after about a year of delays. We're still not done with furnishing the place and it's half empty right now, but we figured it's better to live in the house while we furnish it or otherwise it might be another six months if we wait till it's all furnished. We have beds to sleep in, a nice comfy sitting room, and big ass TVs to chill out in front of. And we have our broadband connection, which isn't that big of a miracle as it sounds because I applied for it back in August when I thought we were going to move into the house after Ramadhan.