Friday, December 26, 2008
1. Bad branding
Oman Mobile has one of the ugliest logos ever and I can't wait till they get rid of it in 2009. I've been an Oman Mobile user since GSM first started in Oman back when they were GTO. As superficial as it is, if seriously think that if I was new in Oman now, I'd probably Nawras because of their better branding.
Another Omani company whose branding I don't like is Al Maha. Their logo is not bad, but the branding itself, the look and feel of their petrol stations, is a big turn off. In fact, I don't think I've filled in an Al Maha station in the past ten years. Earlier this decade they've refreshed their brand, but they didn't go far enough.
Q: Can bad branding turn you off a brand?
2. The cover story on this month's issue of BusinessToday is the Best Brands Survey Oman 2008. The survey's participants named the following as the top brands in Oman:
However, when asked to name the top Omani brands the top five were:
How can BankMuscat and Nawras be named among the top 5 brands in Oman but not the top 5 Omani brands? The magazines explanation is: "It appears that people have a better memory for products they use in their daily lives than for banks or airlines." Who are these people they interviewed and how come Oman Cables is a product they might use on a daily basis?
Q: What do you consider to be the top Omani brands?