What's next? I tried that Schick Quattro once and my face looked like a battle field afterwards. Who needs 5 blades in a razor?!
Gillette has escalated the razor wars yet again, unveiling a new line of razors on Wednesday with five blades and a lubricating strip on both the front and back.
The razor, known as the Fusion, has blades spaced 30 percent closer than Gillette's current MACH3Turbo system. It also has a single blade on the back of the cartridge for shaving sideburns or trimming under the nose.
The move renews an ongoing blade battle with Schick which launched a four-blade razor, the Quattro, last year. The move ate into Gillette sales and sparked a legal battle between the two companies. Schick is adding a battery-powered Quattro to its lineup this month, while Gillette's Fusion -- in both manual and battery-powered models -- won't hit North American stores until early next year.
The Fusion will also be available in a power version and features a micro-chip that regulates the voltage and blade action. Other high-tech features include a low battery indicator light and a safety switch that shuts the razor down after eight minutes of continuous operation. [link]