For reasons better known to them Pepsi-Co went for a promotional tie-up with the Batman Begins movie for Miranda here in the Middle East. Dunno how it went elsewhere but here in Oman it's been a big goof up. The billboards suddenly appeared all over town about three weeks ago followed by full page ads in the newspapers, especially TheWeek. The timing couldn't be worse. The movie had come and gone by then so there was no synergy to be gained by the tie-up. Worse, it appears that the movie didn't do well at all in the Omani market. It played for just a week at Shatti Plaza before they cut it down to just one show a day. Maybe if the Miranda campaign had come before and during the movie's launch then maybe the movie might have had better exposure and a bigger chance at success.
But quite weirdly, despite the huge publicity drive I haven't seen this "special edition" Miranda flavor anywhere. Is this a further goof up in the planning, or is this a marketing campaign without a product?