Sunday, January 02, 2005

Oh-Man, part deux

"Research findings have shown us that newspapers are read largely in the capital area and most of the local population leaves for the interiors on Wednesday evenings to be with their relatives and families. It is believed that even if the target audience reads an advertisement over a long weekend, it will not have top-of-the-mind recall, come saturday." - an automobile marketing manager from one of the largest dealerships in Oman, quoted in BusinessToday magazine's November 2004 issue.

I've always been fascinated by the reverse trend in Oman. Throughout the world, the weekend papers are filled the brim with advertising and extra features. Even when I didn't buy daily papers, I used to buy the Sunday paper every weekend. In the UAE, both the Khaleej Times and Gulf News have a huge target audience on Friday. But in Oman if you buy the newspaper on Friday it has less pages, less features, and sometimes doesn't even include a single advert. Is it really because people go to the interior? Or is it because Omanis don't buy the paper and usually get it for free at work. No work on the weekend = no free paper ------------> huge drop in newspaper sales every weekend.




1 comment:

maymay said...

Your enjoy market place can be brimming with computerized diver's designer watches, though the superlative fake chanel handbags Diver's Computerized designer watches can be a lower that beats all others. Your intensive variety of your Navigate Mako string can be quite possibly the most common amid enjoy fans along with debt collectors the same. Along with, rightly consequently - your Navigate Mako, contour reasonably priced chanel replica bags, is an excellent hunting enjoy that could be donned with a swimming as well as at the organization talk to identical alleviate. Your Navigate Mako's normal water weight potential up to a detail involving 190 feets classifies this specific as being a diver's computerized, however the idea is wonderful for your current scuba dive louis vuitton replica sale as well as browsing on journeys. Help to increase that this steel scenario along with necklace which has a damage substantiation sapphire amazingly, along with you do have a superlative wristwatch that may be in addition tough mainly because it can be lovely. In relation to good quality, Navigate will be the chanel replica handbags. Right from the consumer pieces into your construction in the enjoy, anything can be managed in-house with the business's manufacturer. You'll not come across mismatched pieces or possibly a sweaty design and style in the Navigate Diver's Computerized. You happen to be often guaranteed involving superlative Navigate Diver's Computerized designer watches that will conserve the criteria pertaining to fake louis vuitton sale, longevity as well as, good quality.