Tuesday, August 03, 2004

Do you really want healthier fries?

From the current issue of Fortune magazine (August 9, 2004):
Filling a typical fast-food fryer with 35 pounds of partially
hydrogenated vegetable oil costs $13. Filling it instead with reduced-transfat
soybean oil might cost $20. Factor in fry life [no. of times you change the oil]
and the cost becomes even more dramatic. Hydrogenated oils are much more stable
than less saturated oils; they stand up better to 350-degree heat of a fryer.
According to one supplier they last twice as long as reduced-transfat oils. A
typical McDonald's restaurant uses 500 pounds of oil a week. Switching to a
healthier oil would cost more than $19,000 a year. Multiply by 13,000
restaurants in the US and you have a cost of a quarter billion
dollars.


On top of all that:


Unsaturated fats are unable to reproduce the crispy texture,
savory taste and pleasing "mouth feel" of a McDonald's fry.

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